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Charlene Li , Vice President & Principal Analyst for Forrester Research, projects 2008-2009 to be the era of data portability and 2013 to be the timing of the ubiquitous social networks. In order to keep pace with technology, she recommends that brands Read More......( read more )
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A complement report to "IBM's Strategy for Taking Social Networking to the Enterprise: An Inside Look at Lotus Connections," (released by WR in the second quarter of 2008), Wainhouse Research's newest study, "The Enterprise Social Read More......( read more )
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According to the WSJ , a large percentage of community projects fail because "businesses are focusing on the value an online community can provide to themselves, not the community." Deloitte research (compiled by Ed Moran, consultant) found...( read more )
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The American branch of BMW's Mini Cooper line tracks everything being said about its brand online and uses what it learns to guide advertising campaigns. Executives at Hewlett-Packard respond to customer problems and concerns through their individual...( read more )
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Barb Mosher , writer for CMSWire , blogs about the integration of Community Server 2008 with Microsoft Office SharePoint Server 2007: "The integration is a smart move by Telligent. SharePoint is the dominant collaboration and document management...( read more )